In the middle of an economic crisis everyone needs the work to be done for free (Germany is an exception in my point of view). At the bottom line this means that everyone would like the cheapest services for processes that he or she used to pay for in the past. You can call it “the result of the crisis”, I prefer to call it “the evolution of the future”.

This video (Greek one) is a part of eMTI 2008 event in Crete, Greece where some Marketeers and Google people tried to give hoteliers an idea of what a hotel could do to sell more rooms with the minimum cost, using Google AdWords or other online tools.

But are these services suggested from companies that are using revenues for their payrolls?

I have seen companies encouraging customers to buy services that they don’t need just because their “internet consultant” makes more revenue from the specific services (as a reseller) than from other ones. Someone can say this is the meaning of selling. I just can’t understand it.

The revenue implications is a fundamental issue for the new economy and the big key of success of companies that are making 20% or more on internet sales.

I am predicting that the right services are going to win “internet consultants” at the end. Hoteliers and other company owners will prefer the wining formula rather than keeping their horses out of the market.

Online success is not about complicated technology, but it’s about asking the right question. Of course you have to get the right answer as well.