This has been a major impact for many bloggers and marketing departments and it seems that is a really powerful tool for spreading the word of each new product, post or news. It is a fundamental tool for a company to reach it’s supporters via services like Twitter.

But the big power of such services is in my point of view the ability to mashup the world or the world that a user cares of. This means that each one has the freedom to choose who wants to twit and you can twit him/her. It’s not like Facebook or Myspace that you can end up with 1,000 friends but still not even know half of them. With such services you can choose information channel and Social Impact transparently. Ok this could event work with RSS, but it’s not really user generated and for sure it’s not personal. At least not all the time.

I strongly believe that “personal” user generated information about social “real” information is what the future of information will be. Something tells me that there will be more services that could mashup more targeted info to the right person at the right time.

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