It seems that more revenue is very close to clients than it is to clicks. Conversion rates are noticeable only if clicks are from the right group of people. Of course this makes sense. It would have been wrong if it was the other way around.

So it is more important to stay focused on revenue than web page statistics. Statistics has to do with internet strategy and a web consultant would do a great job on this. I would rather go for a few visits with a good result than many daily visits with no sales.

Targeting is much more difficult than it seems.  That’s why not every web site is a successful one.

Don’t you think?