It’s a fact that not everyone is in trouble with the upcoming recession. How can this happen? Good question…

Not all services and products are so bad under this situation. Specifically in the tourist industry hoteliers must find solutions to spend less money and have more reservations. The answer is the INTERNET. And by this I do not mean just cooperating with online travel agents, but also publish your business to as much as many sources you can. And what is the best choice at this time? Of course Priceline and its company Booking.com with a great success in the industry for the last years. With almost 10% down cheaper commissions against Expedia, Booking.com is one of the few companies that shows growth in Q4 2008 and this is not just luck.

These kind of services have motivated hoteliers to take action and finally understand that can gain more reservations with just a few hours of personal work.

This of course impacted the profit of Priceline itself.